Monday 1 July 2013

Top 10 Features To Explore In Ecommerce Shopping Cart

A simple Google search can lead you to tons of eCommerce Shopping Carts from all over the world. But running business is based on your choice and profound implication. Here are a few key features you should be looking for in an eCommerce Shopping Cart.

Make sure Website Shopping Cart is able to perform a single page checkout. The longer each page takes to load, the more distress you add for customers which may end up in negative result. Never give a chance for them to change their mind and abandon the cart abruptly. Major internet firms have found that longer loading times have decreased their revenue. So, needless to say have a cart that presents the checkout page to the customer quickly and accepts all of the required billing, shipping, payment and terms of service information on the same page.

Email list management is beyond simple list management. Check for integrated systems that moves customers from one list to another based on their actions. Say for instance, a customer is on a prospect list and soon aft their purchase his name should be moved automatically to another list.

For targeted marketing segments offering coupons is the best in pricing your product. By issuing coupons the price of a product can be changed temporarily. Coupons should also be able to change the price of a recurring product. And you should be able to restrict a coupon to a specific product if you require.
Offline communications is equally important as online. Your customers are the keys used to open the treasure rooms. So, in order to manage offline activities, use an ecommerce solution that allows you to manage your list just as easily as online emails, say for E.g. Magento Shopping Cart can favour your needs.


Last but not least, your relationship with your eCommerce Shopping Cart provider is critical. Whether it is a hosted solution, or one run on your own hardware you need to have confidence in their ability to maintain and extend the system to meet your needs.

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